GathX | More sales meetings for B2B teams

The real problem

You don't have a sales problem. You have a clarity and execution problem.

Hiring more people or sending more emails won't fix it. A better system will.

Your team doesn't know who to call first

So they spend hours researching, or they call whoever's next on a list that was never sorted by who's likely to buy.

Your messages sound like everyone else's

If nothing in the email is about the person reading it, they delete it. Your buyers get dozens of these a week.

Your tools don't talk to each other

You're paying for a CRM, a few sales tools and some AI, and your team is still copying and pasting between them.

Anyone can send outbound. The hard part is knowing who's worth sending to.

More than lead generation

The meetings are what you'll see first. The engine behind them is what you keep.

Fast-growing companies now hire full-time GTM engineers to build this: the AI, data and automation behind the whole sales motion. With GathX, you get that work from week one, without the hire.

Booked sales meetings

Your best-fit buyers found, contacted by email and LinkedIn, and booked into your calendar every week.

215 calls booked for Grant Engineering

Know exactly who to sell to

Every account in your market scored and ranked, so your salespeople call the right companies with the right pitch.

Fortune 100 accounts scored for CloudBees

Outreach that starts on its own

When a buyer hires, grows, or their market changes, the right message goes out automatically.

Ireland's copper switch-off as a trigger for GreenFire

AI that does the busywork

AI agents that research accounts, draft personal emails, sort replies and update your CRM, so your team sells instead.

AI account research that became a team's standard process

Your systems, connected

Your CRM, email, LinkedIn and data joined up, so every lead, reply and deal lands in the right place without copy and paste.

Replies routed to Slack and HubSpot automatically

Data you can't buy

Lists built from websites, public registers and APIs, so you reach companies your competitors' databases don't have.

~50,000 firms narrowed to 1,366 priority accounts

The right tools, at the right cost

Clear calls on what to buy, what to build and what to cancel, with your AI and software spend kept in check.

A $30/month tool chosen over a costly custom build

Reporting that tells you what to do

A plain-English report on what's turning into meetings, what's being cut, and what's next.

Weekly, built around positive replies

How it works, end to end

Every step from "who should we target?" to a booked call.

Your whole market goes in. A ranked list of buyers comes out, gets a message written for them, and every reply lands with your team.

Decide who to target

Your best and worst customers
Who signs off, in what order
Your whole market sized up

Find every company

LinkedIn and sales databases
Public registers and licence lists
Every website read by AI

Rank them

What each firm really does
Best-fit accounts first
Signs they're ready to buy

In one recent build: ~50,000 firms → 1,366 priority accounts.

Find the decision-makers

The budget holder, champion and user
Emails checked twice
Your customers and live deals left out

Your sales engineBuilt, connected and run for you

Write the message

Written for each role
Opens with something true about them
Follow-ups over several weeks

Reach out

Separate domains protect your main email
Inboxes warmed up first
Email first, LinkedIn as backup

Handle every reply

AI sorts every reply
Your team alerted instantly
Deal created in your CRM

Improve every week

Report on real replies
Cut what's not working
New campaigns for new markets

What comes out the other end:Booked calls for your team

Built on tools likeClayHubSpotClauden8nInstantlyHeyReachLinkedIn

Your 90-day plan

Start with a 30-day Sprint. Then scale what works.

You'll know exactly what happens in your first 90 days, and what you'll have at the end of each month.

Start here Days 1–30

The 30-day Sprint

Week 1Diagnose. Your best and worst customers, who signs off on a purchase, your offer, and what's holding your sales back.
Weeks 2–3Build. Your ranked target list, the signs that say a buyer is ready, and your messaging. New email inboxes warm up in the background.
Week 4Launch. First campaigns go live, and warm-network conversations start so you're talking to buyers while cold volume ramps up.

By day 30Your system is live, and you have a clear execution plan.

Days 31–60

Run + learn

VolumeSending scales up as your inboxes come up to speed.
LinkedInAdded as the fallback for anyone email can't reach.
TestingYour copy and segments tested one change at a time, so you know what actually moved the number.
RepliesEvery reply sorted, routed to your team and logged in your CRM.

By day 60You know which segments and messages turn into booked calls.

Days 61–90

Scale

Double downMore volume behind what's working. What isn't gets cut.
New campaignsNew markets, new buying triggers, new reasons to reach out.
AutomateAI agents take research, data entry and reply handling off your team's plate.
Day 90A full review of results and your plan for the next 90 days.

By day 90You have a repeatable pipeline engine your team owns.

After day 90, you choose. Keep scaling with GathX, or take it in-house. Either way, you keep everything that was built.

Selected work

The strategies behind the systems.

Every market needs its own angle. Here's how GathX has found it for others, and how it'll find yours.

GreenFire UCSTelecoms · Ireland + NI

A market change turned into a reason to talk

Ireland's copper-network switch-off became the trigger, giving every business a timely reason to review its phones and internet. The market was split into 27 buyer groups, each with its own message.

What you get from it: outreach tied to something that's actually happening in your buyer's world.

CloudBeesEnterprise · Fortune 100

Knowing which pitch to lead with, per account

Fortune 100 accounts were scored against four different pitches using public buying signs, so each got the right one. The AI research workflow that found the decision-makers became the account team's standard process.

What you get from it: the right message to the right part of each account.

Hire Spartanvia Parasol · Investor targeting

Fit first, then timing

Investors were scored on fit first, then on whether their companies were hiring engineers right now. The result was a tight list of around 50 priority prospects instead of thousands.

What you get from it: a short list you can actually work, not a long one you can't.

LinkdAgency · 15 client accounts

A top-100 list that landed the biggest accounts

A scored list of the agency's top-priority companies, checked against its do-not-contact list. The Hennessey Digital target list became the agency's first sizeable win and the model the founder rebuilt the business around.

What you get from it: your best-fit accounts worked properly, one by one.

Proof

Hear it from the people who've worked with Colm.

He completely changed how I thought through a lot of my go-to-market process for clients, how we build lists, how we use AI to build target lists and account lists.

Justin AshbyLinkd

Colm worked with us at Parasol as a GTM engineer on some of our most critical outbound projects. He owned micro-campaigns end-to-end — enrichment, copy, Instantly execution— and consistently shipped lists with real signal layered in: fit tiering, pain-signal detection from public data, contact availability. He's fast, thoughtful, and builds workflows that hold up at scale.

Any team doing serious outbound or GTM engineering work would be lucky to have him.

Josh IrwinOwner, ParasolClient · April 2026

Colm attacked every problem with a strong level of curiosity and problem-solving execution. Very often times he brought new ideas and solutions to the table and rather than talking about it he demonstrated the work that he performed. I would strongly recommend working with Colm.

Joe CarbonaroOwner, ParasolClient · April 2026

I had the pleasure of working with Colm on cold email campaigns, and he consistently delivered great results. Colm is easy to work with and brings a positive "can-do" attitude to every project. He is eager to learn, tackle challenges, and figure things out, always putting in extra effort to ensure the job gets done.

What really stood out to me was Colm's dedication to his clients. He goes above and beyond to ensure their needs come first, demonstrating a strong commitment to delivering value. His client-focused approach reflects his professionalism and work ethic.

Colm's problem-solving skills, attention to detail, and commitment to his work make him a reliable choice for any digital marketing or lead generation needs. I'd happily recommend him to anyone looking for someone who is driven, resourceful, and focused on achieving results.

Fritz van der WesthuizenFounder, SynergERPClient · December 2024

I highly recommend Colm for his exceptional business development skills. Colm excels in communication, actively listening to clients' needs and tailoring solutions accordingly.

Jason HamiltonCo-Founder & Co-CEO, TestLauncherClient · December 2024

I had the pleasure of working with Colm as our sales lead generator. I truly appreciate the dedication and effort Colm put into the role. From the start, he approached the task with a positive attitude and was proactive in reaching out to potential leads and exploring various strategies.

Colm consistently kept me informed with regular updates and demonstrated a genuine desire to improve and adapt. His communication was clear, and he was always open to feedback and willing to adjust strategies to improve results. It's clear that Colm is committed to success and cares about delivering value.

Alex DinsmoorGrowth & Marketing LeaderClient · December 2024

I have worked with Colm for a few years, and in that time - he has grown significantly as a leader and a professional.

Colm is very courageous, and has huge aspirations - and a work ethic to match it. He is someone who won't die wondering, and will see what he is capable of achieving - which is a great attribute to work alongside.

I found him humble, open minded and enjoyable to work with over the years, and would recommend Colm to anyone.

Stephen MoretonOrganisational Growth, Culture & Leadership PartnerMentor · March 2025

All recommendations are published on Colm's LinkedIn profile.

FAQ

Questions, answered straight.

Is this just lead generation?

Booked meetings are what you'll notice first. Underneath, you're getting GTM engineering: the AI agents, automations, data and connected systems that make your whole sales team faster. That system stays with you.

What's a GTM engineer?

GTM means go-to-market: how you find, reach and win customers. A GTM engineer builds the systems behind that, joining your data, sales tools and AI so the right buyers get the right message at the right time, without your team doing it by hand. Fast-growing companies now hire them full-time.

We're thinking of hiring an SDR or a GTM engineer. Why GathX?

You get the output from week one, without a recruitment process or a ramp-up period. If you do hire later, they inherit a running system instead of a blank page.

What is the 30-day Sprint?

Your first month. GathX works out who you should be selling to, builds your target list and messaging, launches your first campaigns, and gives you a clear plan. It's how you make smart decisions before committing months of time and budget.

Does this replace our sales team?

No. GathX builds and runs the system that books the calls. Your team takes the calls and closes the deals.

How is pricing worked out?

It depends on your market, how much needs building and which channels you need. You'll scope it together on the call and get a clear number afterwards.

More sales meetings with the buyers you actually want.